Subscribing for the first time
Go to the Pricing page, use the Monthly/Yearly toggle to pick a billing cycle, and click Upgrade on Plus or Creator. You'll be taken to a secure Stripe checkout page (Stripe handles the actual card entry, we never see or store your full card number) to complete your subscription. As soon as payment succeeds, your account is upgraded immediately, no waiting period.
Already on Plus and want Creator
An Upgrade to Creator button appears on your Profile page, next to "Manage billing", any time you have an active Plus subscription. Clicking it switches you to Creator immediately, no waiting for your current period to end, and you're only charged the prorated difference: Creator's price for the rest of your current billing period, minus a credit for the unused remainder of what Plus already charged, not the full Creator price on top. This only covers Plus to Creator on the same billing cycle (monthly stays monthly, yearly stays yearly). If the AI Assistant add-on is active on your account, this button won't appear, turn the add-on off first, see "What is the AI Assistant add-on and how much does it cost?".
Already on Creator and want Plus
A Switch to Plus button appears the same way, any time you have an active Creator subscription. Clicking it switches you to Plus immediately, no waiting for your current period to end either, see "How does switching down to Plus work?" for exactly where the unused portion of what you already paid for Creator goes. This only covers Creator down to Plus on the same billing cycle too, and the same AI Assistant add-on restriction above applies here as well.
Changing your billing cycle
Switching billing cycle (monthly to yearly or back) isn't an in-place change, there's no proration for that, regardless of which plan you're on. This is deliberate: it avoids accidentally starting a second, separate subscription and being billed for both at once. While you have an active subscription, the Pricing page's buttons show Subscription is active instead of a new checkout.
How to change billing cycle
- Go to your Profile page → Billing → Manage billing (opens Stripe's Customer Portal) and cancel your current subscription. See "How do I cancel my subscription?", you keep your current plan's features until the end of the period you already paid for.
- Once that period ends and your account moves to Free, go to the Pricing page and subscribe to whichever plan or billing cycle you actually want, exactly like subscribing for the first time.
This means a cycle switch isn't instant, you keep what you already paid for until it naturally runs out first, then start the new one fresh, with no proration since it's a new subscription rather than a modification of the old one.
Tip: Not signed in yet? Clicking Upgrade on the Pricing page while logged out sends you to create an account first, checkout only starts once you have somewhere for the subscription to attach to.